Excerpt from Silver Lake Chamber of Commerce panel discussion titled: Voice, Image, Action: From Business to Brand. Part of the speaker series presented by Editorial Emergency, Fly PR and redbar on how to create, imagine and get the word out for your business. The Silver Lake Chamber of Commerce logo is used as the example of how to go through the process of discovering your visual brand and managing the results. David Etzen served as creative director for SLCC for 10 years.
