This week’s newsletter opens with a look at what’s ahead for the new year, highlighting an upcoming networking mixer and opportunities for small business planning and growth. You’ll also find a warm welcome to a new mind-body fitness Pilates studio, along with member updates and upcoming events. We’re featuring a helpful small business taxes webinar, plus this week’s Member2Member spotlight from Silverlake Yoga.
Read more below:
The start of the year is a great time to refresh your marketing and take advantage of four seasonal moments in January that naturally resonate with customers and help build momentum for the months ahead.
1. New Year Reset Campaigns (January 1 and all month)
January is prime time for fresh-start messaging. Businesses can promote services or products that support healthier habits, better organization, financial planning, or personal and professional growth. This is a great month for reset packages, introductory offers, and free consultations that help customers take the first step toward their goals.
2. Customer Appreciation Promotions (National Thank You Month)
All of January is recognized as National Thank You Month, making it a natural time to reward loyal customers. Businesses can offer exclusive discounts for repeat clients, small thank-you gifts, loyalty bonuses, or early access to upcoming services and events. These gestures help strengthen relationships during a slower retail season and encourage long-term retention.
3. Community and Service-Focused Marketing (MLK Day – January 19)
Martin Luther King Jr. Day is widely recognized as a day of service and reflection. Businesses can participate by partnering with local nonprofits, donating a portion of sales, highlighting community causes, or offering special pricing to educators, volunteers, or nonprofit staff. Campaigns centered on giving back often resonate strongly with customers and reinforce a company’s local commitment.
4. Back-to-Routine Productivity Promotions (Mid to Late January)
After the initial New Year excitement fades, many people shift into routine-building mode. This is an ideal window for promoting services related to planning, maintenance, wellness consistency, business organization, and long-term scheduling. Messaging that focuses on staying on track, preparing for spring, or simplifying daily life tends to perform well during the second half of the month.
Mind-Body Fitness
Pilates Studio
We’re excited to welcome Mind-Body Fitness back to the chamber! Mind-Body Fitness is a Pilates studio offering private and shared sessions in a quiet, welcoming space. Their functional spring-resistance training focuses on core strength, posture, flexibility, and full-body conditioning for a stronger, longer, and more balanced body. Owner Lynne DeMarco brings decades of experience as a certified Pilates instructor and former professional dancer, with specialized training in injury recovery, pre- and post-natal care, and senior fitness. With a long-standing commitment to personalized instruction, Mind-Body Fitness provides thoughtful, supportive training for clients at every stage of their wellness journey.
(323) 633-2532
2018 Griffith Park Blvd.
mind-bodyfitness.net
• Tacolina is moving the party to midweek with Taco Wednesday, featuring the same $5 tacos and $42 margarita pitchers everyone loves. Walk-ins and reservations are welcome for a perfect excuse to turn Wednesday into your new favorite taco night. More info HERE.
• SIJCC is hosting Mindfulness Mondays on January 26th from 9:15 – 10:15am, a gentle in-person session to help participants slow down, reflect, and reset. The class focuses on intention-setting and alignment as the community steps into the new year with clarity and calm. More info HERE.
• Silverlake Wine’s popular Thursday Night Tastings are back, inviting guests to enjoy a weekly wine flight in a relaxed, social setting. Drop in anytime between 5 – 8pm for four pours at $20 and stay as long as you’d like. More info HERE.
• Barbrix has introduced a new kids menu with family-friendly favorites like mac and cheese, chicken nuggets with fries, fresh buttered pasta, and a classic cheeseburger. It’s an easy, tasty option for families to enjoy alongside Barbrix’s regular menu any night of the week. More info HERE.
• April’s Feel Da Beat is hosting a beginner salsa series, offering a fun and welcoming way to learn the basics in a supportive group setting. Classes meet Sundays from 6-7pm in North Hollywood for a seven-week session designed for brand-new dancers. More info HERE.
• Salt & Straw is celebrating its Vegandulgence Series with bold, fully vegan flavors that push dessert creativity to the next level. Guests can enjoy a rotating lineup of rich, indulgent scoops all month long, proving that plant-based can still mean seriously decadent. More info HERE.
Small Business Taxes for 2025 and 2026
Tuesday, January 13th at 10am
This live online training will cover key tax deductions, major tax changes for 2025 and 2026, and practical tax-planning strategies for small businesses. The focus will be on helping business owners make informed accounting and budgeting decisions as they close out 2025 and prepare for the next tax season. It is designed for sole proprietors, LLCs, and corporations looking to reduce liabilities and take advantage of available tax-saving opportunities.
Silverlake Yoga
a friendly, neighborhood studio
**10% discount on all series cards**
Whether you’re looking to stay in shape, relieve stress, address chronic aches and pains or connect to a deeper part of yourself, everyone is welcome at Silverlake Yoga. One of the most long-lived studios in the LA area, they now offer their relaxed, friendly classes in an online format.
2810 & 1/2 Glendale Blvd.
(323) 953-0496
info@silverlakeyoga.com
silverlakeyoga.com
